Cricket Playable Ads
At a glance
| In short | Mini cricket games that run inside mobile ads, built at Hitwicket. |
|---|---|
| Result | 7M+ impressions and 40K+ installs |
| Ad networks | Unity Ads, AppLovin, Google Ads |
| Tech | HTML5 Canvas, JavaScript |
Flow
- Ad appearsin another app
- Play a mini matchtap to bat or bowl
- Call to actioninstall
- App install40K+ in total
Key points
- PvP match, team building, a timed Australia vs England challenge and a special-powers mode
- Small, compressed builds for fast ad loading
- Touch controls tuned for phones
- playable ads
- HTML5 games
- mobile advertising
- user acquisition
- Unity Ads
- AppLovin