GeoScout IQ - Location Decision Intelligence
At a glance
| In short | A location intelligence tool that tells banks and retailers where in India to open their next ATM, branch, store or warehouse. |
|---|---|
| Problem | Picking a new site means checking footfall, competitors, rent and access by hand, one area at a time. |
| What it does | Type a location, pick an industry and company, and get a scored map with a GO / CAUTION / AVOID call in about 30 seconds. |
| How it works | The area is split into small hexagon tiles. Each tile is scored on demand, open space, access and growth, and Gemini writes the summary. |
| Built for | Banks (ATMs, branches) and FMCG companies (stores, warehouses) |
| Tech | Google Maps Platform, H3 hex grid, Gemini, Firebase Hosting, Cloud Functions, Firestore |
| Live demo | toursensi-ganit-71c77.web.app |
Flow
- Pick a placelocation, industry, company
- Pull dataplaces, population, night lights, maps, rents
- Score hex tiles~0.7 sq km each
- Gemini writescontext and summary
- Answerheatmap + GO / CAUTION / AVOID
Key points
- Colour-coded hex heatmap: strong tiles stand out, weak ones fade
- Competitor pins with brand names, plus your own existing locations
- Knows what is nearby for each tile, like "320 m from a metro", and picks the amenities by use case
- Real property listings for sale at each tile
- Executive summary with a star rating and GO / CAUTION / AVOID
Results
| Source | What it adds | How fresh |
|---|---|---|
| Google Places | Competitor stores, ratings, closures | Live |
| WorldPop | Population around the site (drives demand) | Yearly |
| NASA night lights | How busy an area is at night, and if it is growing | Monthly |
| OpenStreetMap | Malls, schools, transit, parking, land you cannot build on | Live |
| Property listings | Rent and property rates for payback | Live |
| Google Search | Upcoming metro, roads and projects, with sources | Live |
Architecture
Technical details
- Each hex is about 0.7 sq km; the same input always gives the same score, and the maths is visible
- Nearby amenities change by use case: ATMs look at footfall and transit, warehouses at ports, railheads and highways, groceries at schools and housing
- Gemini grounding agents add the written narrative on top of the scores
- Google Elevation stops the map from suggesting a site on water
- location intelligence
- site selection
- geospatial analytics
- H3 hexagons
- Google Maps API
- Gemini
- retail expansion
- ATM placement
- BFSI
- FMCG